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Digital Advertising & Marketing 101: Take The Complete Guide

4 lições
18.8 horas
Todos os níveis

How do consumers see your brand relative to your competitors? …

O que você vai aprender
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Artificial Intelligence: Reinforcement Learning in Python

3 lições
21.5 horas
Todos os níveis

Artificial Intelligence has become the centrepiece of strategic decision making …

O que você vai aprender
Be ready to apply your newly-acquired knowledge in your current organization.
Make informed strategic decisions for yourself and your business.

Artificial Intelligence & Machine Learning

3 lições
21.5 horas
Todos os níveis

Artificial Intelligence has become the centrepiece of strategic decision making …

O que você vai aprender
Be ready to apply your newly-acquired knowledge in your current organization.
Make informed strategic decisions for yourself and your business.

Survey analysis to Gain Marketing Insights

18.8 horas
Todos os níveis

How do consumers see your brand relative to your competitors? …

O que você vai aprender
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.