Destaque
Public Relations: Media Crisis Communications
Public Relations during a time of crisis. Imagine that a …
O que você vai aprender
Being able to Manage Crisis Communications
Know how to appear Confident on Camera
Prepare Messages
Handle tough questions
Livre
The Complete Management Skills Certification Course
Projects are all around us. Virtually every organization runs projects, …
O que você vai aprender
Develop a higher level of leadership and management skills
Reach your fullest potential
Deliver extraordinary value
Destaque
The entrepreneur’s guide for beginners
The Entrepreneur’s Guide for beginners and is a course created …
O que você vai aprender
To promote an entrepreneurial spirit and to consider the option of setting up a company as an employment opportunity
Development of entrepreneurial skills and use of tools that equip people to work in an entrepreneurial project
Essential knowledge for those interested in managing their own business
Survey analysis to Gain Marketing Insights
How do consumers see your brand relative to your competitors? …
O que você vai aprender
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.